{"id":1516,"date":"2024-01-31T17:06:19","date_gmt":"2024-01-31T11:36:19","guid":{"rendered":"http:\/\/localhost\/kisanmitr\/?page_id=1516"},"modified":"2024-01-31T17:13:08","modified_gmt":"2024-01-31T11:43:08","slug":"story-24","status":"publish","type":"page","link":"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-24\/","title":{"rendered":"Tractor Junction- India Success Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1516\" class=\"elementor elementor-1516\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd09b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1fd09b8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6b77f elementor-widget elementor-widget-image\" data-id=\"1e6b77f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1390\" height=\"300\" src=\"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success.jpg\" class=\"attachment-full size-full wp-image-1110\" alt=\"India-Success-Story-Banner\" srcset=\"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success.jpg 1390w, http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-300x65.jpg 300w, http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-1024x221.jpg 1024w, http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-768x166.jpg 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430db77 e-flex e-con-boxed e-con e-parent\" data-id=\"430db77\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1233caa elementor-widget elementor-widget-heading\" data-id=\"1233caa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Tractor Junction<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a962d32 e-flex e-con-boxed e-con e-parent\" data-id=\"a962d32\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97e1a08 e-con-full e-flex e-con e-child\" data-id=\"97e1a08\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41cc34e elementor-widget elementor-widget-text-editor\" data-id=\"41cc34e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Tractor Junction<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baad362 e-con-full e-flex e-con e-child\" data-id=\"baad362\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e307fb elementor-widget elementor-widget-text-editor\" data-id=\"3e307fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Stage of adaption :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d7453 elementor-widget elementor-widget-text-editor\" data-id=\"03d7453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Crop Planning Stage<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bad2ac3 e-flex e-con-boxed e-con e-parent\" data-id=\"bad2ac3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1912c8f elementor-widget elementor-widget-text-editor\" data-id=\"1912c8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Tractor Junction(TJ) is India\u2019s leading digital marketplace for Farmers. TJ helps farmers to buy, sell, finance, insure and service new\/used tractor and farm equipment. It has revolutionized the Indian tractor industry by bringing transparency on pricing, information and comparison of tractors, farm equipment and related financial products. Tractor Junction aims at providing everything about tractors and farm equipment on a single platform!<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ec02d e-flex e-con-boxed e-con e-parent\" data-id=\"65ec02d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ecff7 elementor-widget elementor-widget-text-editor\" data-id=\"15ecff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY BRIEF<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1c36b8 elementor-widget elementor-widget-text-editor\" data-id=\"b1c36b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TJ aims to become the go to website for all tractors and farm equipment related requirements of the farmers. The plan is to make the website and its value proposition so attractive and sticky that it keeps pulling more and more farmers on to the website. Once achieved, various products related to tractor and farm equipment can be sold through the website as listed below.<br \/>Different ways for generating revenues for TJ are:<br \/><strong>Leads and OEM marketing business<\/strong>&#8211; Getting maximum traffic on the website to generate maximum leads possible. Leads are potential customers for Tractors, farm equipment, finance, insurance and tractor service. Leads can be monetized from the various businesses as its customers. Similarly, more viewers on the website will result in more advertisement revenues from OEMs.<br \/><strong>Used tractor platform<\/strong> &#8211; A platform where farmers can sell and buy used tractors. TJ plans to purchase the used tractors (after doing a thorough technical analysis) from the dealers\/farmers and sell it to brokers\/farmers at a margin. The industry is large yet is highly unorganized. TJ plans to organize the used tractor space.<br \/><strong>TJ insurance and credit products<\/strong> &#8211; Revenue can be generated from selling insurance for new tractors and farm equipment and as an NBFC, selling credit products for new and used tractors on the TJ website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6245cb1 e-flex e-con-boxed e-con e-parent\" data-id=\"6245cb1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bd53f1 e-con-full e-flex e-con e-child\" data-id=\"8bd53f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352df02 elementor-widget elementor-widget-text-editor\" data-id=\"352df02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BENEFITS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff174d5 elementor-widget elementor-widget-text-editor\" data-id=\"ff174d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Value chain for farm machinery purchase is highly opaque with Dealers keeping the pricing hidden and selling tractors at a different rate to different farmers. Along with that, right information about the tractors is not available with the farmers because of which a lot of mis-selling happens in India. Tractor Junction aims at revolutionizing the Indian tractor industry by bringing transparency on pricing, information and comparison of tractors, farm equipment and related financial products. For example, in Rajasthan, Massey is the most preferred brand for tractors and because of which dealers sometimes take undue advantage by charging more. A typical Massey tractor in Rajasthan is sold in the range of 5.75 lakh to 6 lakh per tractor. TJ has been able to help the sales of about 700 Massey tractors in Rajasthan where farmers have been getting benefit up to 7% in each transaction thus helping them reduce their cost. Farmers are also getting benefitted in the second hand tractor purchase where Tractor Junction as a brand is guaranteeing the quality of the second hand tractor and alleviating the concerns for farmers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f9aed e-con-full e-flex e-con e-child\" data-id=\"84f9aed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4745f64 elementor-widget elementor-widget-text-editor\" data-id=\"4745f64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY READINESS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a56ecd elementor-widget elementor-widget-text-editor\" data-id=\"6a56ecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Deployed in large scale<br \/><strong>More than 50,000 farmers are using our website on daily basis<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f82c9a0 e-flex e-con-boxed e-con e-parent\" data-id=\"f82c9a0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea490bc e-con-full e-flex e-con e-child\" data-id=\"ea490bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a233913 elementor-widget elementor-widget-text-editor\" data-id=\"a233913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>INTELLECTUAL PROPERTY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dba235 elementor-widget elementor-widget-text-editor\" data-id=\"8dba235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Technology Not Protected<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a06673 e-con-full e-flex e-con e-child\" data-id=\"8a06673\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b68ae elementor-widget elementor-widget-text-editor\" data-id=\"a5b68ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CERTIFICATION<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613f3fb elementor-widget elementor-widget-text-editor\" data-id=\"613f3fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tractor Junction was the part of RockStart (Denmark) and GROW (Singapore) based accelerators.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040b378 e-flex e-con-boxed e-con e-parent\" data-id=\"040b378\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a0a675 e-con-full e-flex e-con e-child\" data-id=\"1a0a675\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aee702 elementor-widget elementor-widget-text-editor\" data-id=\"0aee702\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TARGET CUSTOMERS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5d71f elementor-widget elementor-widget-text-editor\" data-id=\"ed5d71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Farmers, Dealers, Tractor Brokers, Manufacturers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b19d11 e-con-full e-flex e-con e-child\" data-id=\"6b19d11\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54ca28 elementor-widget elementor-widget-text-editor\" data-id=\"c54ca28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SCALABILITY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e28338 elementor-widget elementor-widget-text-editor\" data-id=\"6e28338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our product and technology is scalable which could be used by 1M in a day<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d94c79d e-flex e-con-boxed e-con e-parent\" data-id=\"d94c79d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1bc9e8 e-con-full e-flex e-con e-child\" data-id=\"f1bc9e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a91f050 elementor-widget elementor-widget-text-editor\" data-id=\"a91f050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>LIMITATIONS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223078f elementor-widget elementor-widget-text-editor\" data-id=\"223078f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Capital is one of the limiting factors<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8449541 e-con-full e-flex e-con e-child\" data-id=\"8449541\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae94b9 elementor-widget elementor-widget-text-editor\" data-id=\"6ae94b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY COST<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f2aaf elementor-widget elementor-widget-text-editor\" data-id=\"91f2aaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not Applicable<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677d3ac e-flex e-con-boxed e-con e-parent\" data-id=\"677d3ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eea1e6 elementor-widget elementor-widget-text-editor\" data-id=\"2eea1e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SOCIAL IMPACT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa54956 elementor-widget elementor-widget-text-editor\" data-id=\"fa54956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tractor Junction generates leads for tractors and various farm equipment. The leads generated are tagged to the location of the farmers, thereby giving visibility to the OEMs to manage their supply chain. As we have started tagging the leads to the location recently, we don\u2019t have any numbers to quantify for the impact that we have created on the value chain. But we believe that once we keep capturing more and more location tagged leads, it can give a broad picture of tractor and farm equipment industry of India and will help many OEMs and financial institutions in making their operations efficient. Value chain for farm machinery purchase is highly opaque with Dealers keeping the pricing hidden and selling tractors at a different rate to different farmers. Along with that, right information about the tractors is not available with the farmers because of which a lot of mis-selling happens in India. Tractor Junction aims at revolutionizing the Indian tractor industry by bringing transparency on pricing, information and comparison of tractors, farm equipment and related financial products. For example, in Rajasthan, Massey is the most preferred brand for tractors and because of which dealers sometimes take undue advantage by charging more. A typical Massey tractor in Rajasthan is sold in the range of 5.75 lakh to 6 lakh per tractor. TJ has been able to help the sales of about 700 Massey tractors in Rajasthan where farmers have been getting benefit up to 7% in each transaction thus helping them reduce their cost. Farmers are also getting benefitted in the second hand tractor purchase where Tractor Junction as a brand is guaranteeing the quality of the second hand tractor and alleviating the concerns for farmers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec66e6 e-flex e-con-boxed e-con e-parent\" data-id=\"1ec66e6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b7b16 elementor-widget elementor-widget-text-editor\" data-id=\"02b7b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CONTACT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b075a4 e-flex 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TJ helps farmers to buy, sell, finance, insure and service new\/used tractor and farm equipment. It has revolutionized the Indian tractor industry by bringing transparency on pricing, information and comparison of tractors, farm equipment and&hellip;&nbsp;<a href=\"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-24\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Tractor Junction- India Success Story<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1516","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Tractor Junction- India Success Story - Kisanmitr<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-24\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Tractor Junction- India Success Story - Kisanmitr\" \/>\r\n<meta property=\"og:description\" content=\"Tractor Junction Tractor Junction Stage of adaption : Crop Planning Stage Tractor Junction(TJ) is India\u2019s leading digital marketplace for Farmers. 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