{"id":1722,"date":"2024-02-01T16:59:04","date_gmt":"2024-02-01T11:29:04","guid":{"rendered":"http:\/\/localhost\/kisanmitr\/?page_id=1722"},"modified":"2024-02-01T17:00:55","modified_gmt":"2024-02-01T11:30:55","slug":"story-58","status":"publish","type":"page","link":"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-58\/","title":{"rendered":"Behtar Zindagi Marketplace &#8211; India Success Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1722\" class=\"elementor elementor-1722\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fd09b8 e-flex e-con-boxed e-con e-parent\" data-id=\"1fd09b8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6b77f elementor-widget elementor-widget-image\" data-id=\"1e6b77f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1390\" height=\"300\" src=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success.jpg\" class=\"attachment-full size-full wp-image-1110\" alt=\"India-Success-Story-Banner\" srcset=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success.jpg 1390w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-300x65.jpg 300w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-1024x221.jpg 1024w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/12\/india-success-768x166.jpg 768w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-430db77 e-flex e-con-boxed e-con e-parent\" data-id=\"430db77\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1233caa elementor-widget elementor-widget-heading\" data-id=\"1233caa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Behtar Zindagi Marketplace<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a962d32 e-flex e-con-boxed e-con e-parent\" data-id=\"a962d32\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-97e1a08 e-con-full e-flex e-con e-child\" data-id=\"97e1a08\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41cc34e elementor-widget elementor-widget-text-editor\" data-id=\"41cc34e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>Behtar Zindagi<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-baad362 e-con-full e-flex e-con e-child\" data-id=\"baad362\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e307fb elementor-widget elementor-widget-text-editor\" data-id=\"3e307fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Stage of adaption :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03d7453 elementor-widget elementor-widget-text-editor\" data-id=\"03d7453\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Crop Planning Stage\/Cultivation stage\/Post-harvest stage<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c253e3 e-flex e-con-boxed e-con e-parent\" data-id=\"2c253e3\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b66089c elementor-widget elementor-widget-text-editor\" data-id=\"b66089c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BehtarZindagi Marketplace offerings covers 5 categories as listed below:<br \/>1. Agri-Input at a competitive rates from suppliers across India<br \/>2. Advisory via Text, Voice Call, Video &amp; Live Video Call<br \/>3. Tools &amp; Machinery, to save labour cost at each stage of crop production<br \/>4. Tractor \u2013 New &amp; Old<br \/>5. Finance &amp; Insurance, to give capital efficiency to farmers<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65ec02d e-flex e-con-boxed e-con e-parent\" data-id=\"65ec02d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ecff7 elementor-widget elementor-widget-text-editor\" data-id=\"15ecff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY BRIEF<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9075fef elementor-widget elementor-widget-text-editor\" data-id=\"9075fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cBehtar Zindagi (BZ 2.0) is a platform that offers a DATA-DRIVEN SOLUTION for all FARMING NEEDS through a marketplace that aggregates a large number of agri-stakeholders into a SINGLE-WINDOW. With a transparent and future-ready tech platform, it attracts the key agri-sellers, advisory experts, tools and machinery manufacturers, financial institutions and innovative startups, to come under a single window for solving all farming needs.\u201d<br \/>We are constantly working hard to keep our technology future-proof that enhances efficiency for: 1. Users a. Advisory solution over text, voice, video, live VC channels b. Recommendation Engine to take better buying decision c. Valuation Calculator for Old Machinery, Tractor, animals, etc. d. Hyper Local e. Multilingual AI Enabled Chatbot f. Referral &amp; Promo Codes<br \/>2. Sellers a. Easy service and content management system b. Capital Efficiency tools c. Load Management d. Analytics e. Reseller module for local resellers (micro-entrepreneurs)<br \/>3. Fulfillment a. Last Mile Delivery, which is tech-enabled with a high reach at lowest cost b. Route Optimizer c. Payment Solution Core Capabilities: 1. An integrated CRM, that helps in managing users, sellers and fulfillment workflows. 2. A future proof core-system to manage the entire marketplace efficiently.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6245cb1 e-flex e-con-boxed e-con e-parent\" data-id=\"6245cb1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8bd53f1 e-con-full e-flex e-con e-child\" data-id=\"8bd53f1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-352df02 elementor-widget elementor-widget-text-editor\" data-id=\"352df02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>BENEFITS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff174d5 elementor-widget elementor-widget-text-editor\" data-id=\"ff174d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the current eco-system of Indian agriculture there are various players offering innovative products and services to help farmers. However, as all the stakeholders are scattered it restricts process transparency and biased solutions. With Behtar Zindagi platform we brings the following benefits to the whole agri-ecosystem:<br \/>\u2022 Brings all solutions for farmers into a single window<br \/>\u2022 Transparently recommend solutions with unbiased ratings, metrics &amp; pricing<br \/>\u2022 Consolidates the innovation and efficiencies by various companies for farmer\u2019s benefit<br \/>\u2022 Offers a launchpad for introducing any innovative products\/services by startups<br \/>\u2022 Empowers farmer\u2019s buying decision with metrics from a large transaction base<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84f9aed e-con-full e-flex e-con e-child\" data-id=\"84f9aed\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4745f64 elementor-widget elementor-widget-text-editor\" data-id=\"4745f64\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY READINESS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a56ecd elementor-widget elementor-widget-text-editor\" data-id=\"6a56ecd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Deployed in large scale<br \/>BehtarZindagi is currently active in Haryana where we are connected with 5+ lacs farmers. We are soon expanding our marketpalce to other states of India with a refreshed face.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f82c9a0 e-flex e-con-boxed e-con e-parent\" data-id=\"f82c9a0\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea490bc e-con-full e-flex e-con e-child\" data-id=\"ea490bc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a233913 elementor-widget elementor-widget-text-editor\" data-id=\"a233913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>INTELLECTUAL PROPERTY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dba235 elementor-widget elementor-widget-text-editor\" data-id=\"8dba235\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Technology Not Protected<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a06673 e-con-full e-flex e-con e-child\" data-id=\"8a06673\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b68ae elementor-widget elementor-widget-text-editor\" data-id=\"a5b68ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CERTIFICATION<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613f3fb elementor-widget elementor-widget-text-editor\" data-id=\"613f3fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not Applicable<br \/>Our target customers span from farm to agri-produce buyers or processing units. These would include large farmers, Farmer Produce Organisations, Agri-Haats, State warehouse corporation and processing units.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-040b378 e-flex e-con-boxed e-con e-parent\" data-id=\"040b378\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a0a675 e-con-full e-flex e-con e-child\" data-id=\"1a0a675\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0aee702 elementor-widget elementor-widget-text-editor\" data-id=\"0aee702\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TARGET CUSTOMERS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5d71f elementor-widget elementor-widget-text-editor\" data-id=\"ed5d71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our target is the entire (~145 million+) farmers community in India to help them overcome the following challenges:<br \/>\u2022 Absence of scientific knowledge and limitations of conventional wisdom has increased the cost of cultivation for Indian farmers.<br \/>\u2022 Traditional channel behavior &#8211; which focuses on stock clearance &amp; margins and promotes adulteration (India records up to 58% adulteration)<br \/>\u2022 Limited access to quality agri-inputs including seeds, fertilizers and pesticides<br \/>\u2022 Low mechanization rate (~40%) compared to developed countries<br \/>\u2022 Low penetration of insurance products and access to credit options<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b19d11 e-con-full e-flex e-con e-child\" data-id=\"6b19d11\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c54ca28 elementor-widget elementor-widget-text-editor\" data-id=\"c54ca28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SCALABILITY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e28338 elementor-widget elementor-widget-text-editor\" data-id=\"6e28338\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In a marketplace model where we are operating, scalability is the key requirement. The below factors describes the scalability of our product and technology:<br \/>Business Model: BehtarZindagi is an asset-free business model which makes us highly scalable with zero-inventory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d94c79d e-flex e-con-boxed e-con e-parent\" data-id=\"d94c79d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f1bc9e8 e-con-full e-flex e-con e-child\" data-id=\"f1bc9e8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a91f050 elementor-widget elementor-widget-text-editor\" data-id=\"a91f050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>LIMITATIONS<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-223078f elementor-widget elementor-widget-text-editor\" data-id=\"223078f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not Applicable<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8449541 e-con-full e-flex e-con e-child\" data-id=\"8449541\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae94b9 elementor-widget elementor-widget-text-editor\" data-id=\"6ae94b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>TECHNOLOGY COST<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f2aaf elementor-widget elementor-widget-text-editor\" data-id=\"91f2aaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Not Applicable<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-677d3ac e-flex e-con-boxed e-con e-parent\" data-id=\"677d3ac\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eea1e6 elementor-widget elementor-widget-text-editor\" data-id=\"2eea1e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SOCIAL IMPACT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa54956 elementor-widget elementor-widget-text-editor\" data-id=\"fa54956\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As of 2019, there are 135 million families who are totally dependent on Agriculture. Due to high illiteracy (~40%) in Rural India, an average agricultural household earns INR 6,426 per month only. So, BehtarZindagi is trying to build a marketplace that can upgrade the life of Indian farmers and support them to earn 100% more than what they earn today. This is possible by enhancing their farming methodology and connecting them to a trusted and efficient agricultural ecosystem.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ec66e6 e-flex e-con-boxed e-con e-parent\" data-id=\"1ec66e6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02b7b16 elementor-widget elementor-widget-text-editor\" data-id=\"02b7b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CONTACT<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b075a4 e-flex e-con-boxed e-con e-parent\" data-id=\"7b075a4\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ddbc03 e-con-full e-flex e-con e-child\" data-id=\"6ddbc03\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bed44a9 elementor-widget elementor-widget-image\" data-id=\"bed44a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"135\" src=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/10\/KisanMitr-logo-1024x462-1-300x135.png\" class=\"attachment-medium size-medium wp-image-65\" alt=\"\" srcset=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/10\/KisanMitr-logo-1024x462-1-300x135.png 300w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/10\/KisanMitr-logo-1024x462-1-768x347.png 768w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/10\/KisanMitr-logo-1024x462-1.png 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1013fe elementor-widget elementor-widget-image\" data-id=\"c1013fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-635\" alt=\"\" srcset=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA-300x300.jpeg 300w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA-1024x1024.jpeg 1024w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA-150x150.jpeg 150w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA-768x768.jpeg 768w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/icst-logo-WA.jpeg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c398ee elementor-widget elementor-widget-image\" data-id=\"4c398ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA-300x300.jpeg\" class=\"attachment-medium size-medium wp-image-634\" alt=\"\" srcset=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA-300x300.jpeg 300w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA-1024x1024.jpeg 1024w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA-150x150.jpeg 150w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA-768x768.jpeg 768w, https:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/uploads\/2023\/11\/RICH-logo-WA.jpeg 1251w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9026200 e-con-full e-flex e-con e-child\" data-id=\"9026200\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ef1a1 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"46ef1a1\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-box.min.css\">\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-envelope\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tEMAIL\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t kisanmitr@indiancst.in \t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f525cbd elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"f525cbd\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-phone-volume\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tTOLL FREE\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t1800 258 2010\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719263b elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"719263b\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mobile-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tONLINE HELP DESK\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t+91 97 429 79 111\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Behtar Zindagi Marketplace Behtar Zindagi Stage of adaption : Crop Planning Stage\/Cultivation stage\/Post-harvest stage BehtarZindagi Marketplace offerings covers 5 categories as listed below:1. Agri-Input at a competitive rates from suppliers across India2. Advisory via Text, Voice Call, Video &amp; Live Video Call3. Tools &amp; Machinery, to save labour cost at each stage of crop production4.&hellip;&nbsp;<a href=\"https:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-58\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Behtar Zindagi Marketplace &#8211; India Success Story<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-1722","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Behtar Zindagi Marketplace - India Success Story - Kisanmitr<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"http:\/\/kisanmitr.indiancst.com\/kisanmitr\/story-58\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Behtar Zindagi Marketplace - India Success Story - Kisanmitr\" \/>\r\n<meta property=\"og:description\" content=\"Behtar Zindagi Marketplace Behtar Zindagi Stage of adaption : Crop Planning Stage\/Cultivation stage\/Post-harvest stage BehtarZindagi Marketplace offerings covers 5 categories as listed below:1. Agri-Input at a competitive rates from suppliers across India2. Advisory via Text, Voice Call, Video &amp; Live Video Call3. 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