Tractor Junction generates leads for tractors and various farm equipment. The leads generated are tagged to the location of the farmers, thereby giving visibility to the OEMs to manage their supply chain. As we have started tagging the leads to the location recently, we don’t have any numbers to quantify for the impact that we have created on the value chain. But we believe that once we keep capturing more and more location tagged leads, it can give a broad picture of tractor and farm equipment industry of India and will help many OEMs and financial institutions in making their operations efficient. Value chain for farm machinery purchase is highly opaque with Dealers keeping the pricing hidden and selling tractors at a different rate to different farmers. Along with that, right information about the tractors is not available with the farmers because of which a lot of mis-selling happens in India. Tractor Junction aims at revolutionizing the Indian tractor industry by bringing transparency on pricing, information and comparison of tractors, farm equipment and related financial products. For example, in Rajasthan, Massey is the most preferred brand for tractors and because of which dealers sometimes take undue advantage by charging more. A typical Massey tractor in Rajasthan is sold in the range of 5.75 lakh to 6 lakh per tractor. TJ has been able to help the sales of about 700 Massey tractors in Rajasthan where farmers have been getting benefit up to 7% in each transaction thus helping them reduce their cost. Farmers are also getting benefitted in the second hand tractor purchase where Tractor Junction as a brand is guaranteeing the quality of the second hand tractor and alleviating the concerns for farmers.