The technology tool has its genesis in Samunnati’s belief in the importance of aggregation, market linkage & advisory services to elevate the agri value chains at a higher equilibrium. Highly fragmented land parcels & a plethora of challenges faced by the smallholders demand aggregation at various levels. A country wide farmer database that captures information about farmers, their farm, the crops they grow, the technology they use and the markets they operate in. The database is being developed to ensure demand forecasting at district, state and national level. Using the database, production can be optimized by means of clusters and by assessing local conditions and farmer’s expertise in growing certain kind of crops. The ability to assimilate data from a wide range of sources in turn supports decision making engines through development of algorithms.